The Balkantina Agency, supported by of the Government of Switzerland, has published a public call to businesses, households and providers of rural tourism services inviting them to register on the joint platform www.rural.ba, a project for the development of rural tourism that will benefit both users and businesses.
The platform develops and offers tourist services, products and facilities in rural areas of BiH, with a focus on meeting the needs of fans of rural gastronomy, culture, nature and adventure. It is implemented through the activities of the MarketMakers Project. The MarketMakers Project is supported by the Government of Switzerland, and is implemented by the Helvetas Schweiz Consortium Schweiz and @Kolektiv (MojPosao.ba).
All registered business entities operating in rural areas, rural households, manufacturers doing business door-to-door and other participants who need a unified voice on the gastronomic and tourist offer, cultural and recreational facilities in rural areas in BiH can apply for participation.
By including as many businesses as possible in the project, it will be easier to draw attention to the underutilized local tourist potentials of rural areas, especially at the time of international travel restrictions.
The platform www.rural.ba will also serve as a service for the presentation of and networking among rural households. In this way, it will be easier to match rural destinations and the facilities offered via the platform with domestic and foreign guests and tourist and development agencies. At the same time, rural households will find it easier to profile and brand their offer, expand their guest base, connect, and thus make more rational use of natural, cultural, gastronomic and other facilities in their surroundings.
The rural.ba platform has recently launched the “Go rural” campaign, which invites the population to visit BiH villages as the most desirable tourist destinations. The campaign is being promoted on five social media channels: Facebook, Instagram, Twitter, Linkedln and Youtube, the Balkantina agency announced.